Fundraising is all about relationships. The problem with relationships is that when one party gets it wrong, the other party can end up feeling a bit hurt.
And the problem for charities is that a hurt donor is very likely to take their love – and their money – elsewhere.
I’ve recently had a bad relationship with a big charity. I’m not going to name them, we’ll call them Charity X. But I will tell you where it all when wrong in our romance, in the hope that we can all learn from their mistakes.