This week I've been channelling Minority Report and pondering what the future with a Fundraising Preference Service (as conceived under the current proposals) might look like.
As my last post might have indicated, I'm not the world's biggest fan of the Fundraising Preference Service as it's currently conceived. In summary, my views are as follows:
Should it be easier for supporters of charities to manage the communications they get? Yes.
Should there be a Fundraising Regulator capable of ensuring Fundraising bodies adhere to the Codes of Practice? Yes.
Should Fundraising bodies who ignore the Codes of Practice be held to account? Yes, absolutely.
These things will bring Fundraising into alignment with all other professions and ensure that bad practice takes no root.
Is there a better way to achieve the above? Yes.
Are alternatives being considered? It appears not.
But what MIGHT the Fundraising Preference Service achieve?
Well, let's see....