Wednesday, 20 January 2016

Deciphering your data: what is the missing link?

So, I have been thinking a lot about prospect and data cleaning recently as I have been going through lists of people that have been recognised by a computer programme as a prospect, trying to figure out whether or not they are really someone who is going to feel emotionally attached to our institution. This has had me thinking a lot about where our REAL prospective donors come from.