Sorry for being so quiet recently, I've been busy. I've launched a major organisational-wide campaign and here are some thoughts I've gathered in the process that I thought were worth sharing.
Why on earth would you choose to move into campaign?
All that extra added bonus pressure, the targets, the expectations? Apart from the blatant fact that many of us fundraisers thrive on a bit of a busy (work) life...well, a campaign can galvanise the interest of donors and improve engagement opportunities. It can encourage donors to aim higher, as well as accelerating the decision to make a gift. A campaign, if done well, will also improve awareness both internally and externally of what is going on across the institution. A campaign can improve awareness of unique projects are being undertaken and improve staff, and stakeholder commitment to the long term plans. It all takes a lot of time and effort through, and you can’t stop once you’ve started!