Friday, 6 March 2015

4 Ways that Direct Mail is still the cat's pyjamas

Scope's recent foster appeal teamed programme and fundraising asks
I have a secret love and its name is Direct Mail.

This may be odd in someone who has, for more than a decade, specialised in Major Gifts and Capital Appeal Fundraising but nevertheless Direct Mail has lurked there flirting around the edges of my consciousness with its teaser envelopes and delicious data insight.