Friday, 8 August 2014

Great timing: How to improve your charity comms

I think Kids Co are a super charity doing important and inspiring work. You may remember they sent me an  impressive thank you letter a couple of years ago.

Well, since then I've received email communications from them, and one recent email was particularly powerful and timely.

Thursday, 7 August 2014

Witch pricking: a salutory lesson for fundraising directors

It's August and in Edinburgh that means Fringe time. The Royal Mile is one seething mass of leafleters, dexterously flicking through reviews on their smart phone whilst juggling, playing the bagpipes and standing on their heads. Or something like that. It's busy, anyway. So the better thing to do is escape the streets. Better still, go under them.

Also, it was raining.

So we went underground. To Edinburgh's vaults to be precise, damp, dark and full of pagan temples and torture devices and that's where I learned about witch pricking.

Monday, 4 August 2014

Fundraisers in action

Today I walked past a fundraiser in action. A crowd of people were watching her and queuing up to donate. I wondered what we, as professional fundraisers, could learn from her.

Inspiring the people of St Ives

Go to where the people are

This fundraiser is smart. She has picked a sunny day in the summer holidays on a very busy street in a seaside town. The footfall is high and she knows she'll have an audience.