Thursday, 28 November 2013

Have you thought through the potential impact of Scottish independence on your charity? If not, here are 4 questions to help.

Well has your charity (or have you) thought through the potential impact of Scottish independence?  What does this mean for your organisation and for your ability to fundraise?  If yes, great and well done.  If no, where do you start?   

The Scottish Government will publish it’s white paper on independence this Tuesday and on 18 September 2014 the people of Scotland will vote in a referendum to decide whether or not the country should remain part of the United Kingdom.  The prospect of Scotland becoming a wholly independent country has created many areas of uncertainty and has the potential to affect a range of matters which will directly and indirectly impact on fundraising.

In my day job I have started to consider the potential impact of Scottish independence on my charity (the Muscular Dystrophy Campaign – a national charity working across borders) and I have been particularly grateful for the work undertaken by the Institute of Fundraising (IOF) in Scotland to stimulate the debate and grow my understanding.

In May 2013 the IOF Scotland published ‘Scottish Independence and Fundraisingwhich looks at the potential impact of independence on fundraising in Scotland.  The report presented the findings of 135 Institute members who participated in a survey and found:

Wednesday, 6 November 2013

5 Golden Rules for Writing a Fundraising Strategy

Collectivist Margaret here. 

Four months ago I skipped sectors to embrace a new Head of Fundraising role in the voluntary sector. It's a big job, transforming fundraising at a charity which is itself undergoing transformation at every level. 

Put yourself in my shoes. I've got a blank sheet of paper and strategy to write.  Where do I start?

Okay, that's rhetorical question.  Here's where I'm starting.

Not with money.

Rule 1: Fundraising isn't about money.

It's about enabling something important by raising money.  If you start with a financial target you'll very quickly go off track and lose one of the most important benefits of having a fundraising programme - its potential to affect the culture of an organisation

So where do we start?