What I learned at the IOF national convention and what I’m going to do about it
I was very pleased to be asked recently to write this my very first blog! Originally I was asked to write about what I learned at the recent Institute of Fundraising (IOF) national convention. But as several weeks have passed I thought it would be more appropriate to blog about what I’m going to do about what I have learned.
Quite often we attend training events and leave with the best of intentions meaning to implement everything learned back at work. The reality of the day job, however, can mean those good intentions quickly fade and I was keen for that not to be the case. So, with a spring in my step following the convention, I quickly went about working on my top 3 learning’s.
So in no particular order here are the top 3 things that I learned at the national convention and have taken back to my day job:
- Online fundraising and digital engagement
My team and I are all using social media at work and are always encouraging our supporters to fundraise online but have we ever stopped long enough to ask ourselves what does good online fundraising look like? And have I stopped to ask myself and my organisation how we’d like to interact with our donors online? No.
Walking away from convention my commitment was to help my team of fundraisers by being able to clearly articulate what good online fundraising looks like and how we would like them to engage and interact with our supporters online (which I think will help us make our communications multi-channel). This is what I’m doing now and once these questions have been answered we will then assess current usage of our chosen social media platforms and provide support, if required, to plug any gaps. I’m keen to stress that this isn’t about control (I’m quite relaxed on this point); the focus is on maximising the opportunity.
- The post-event supporter experience
I attended a session titled ‘Lessons from Across the Pond: What's making community and event fundraising fly high in the US’ led by Shannon Doolittle (@sldoolittle), a freelance event fundraising strategist based in Seattle.
- Strategic planning
One of the things I love about this sector is how open our colleagues are willing to be. Simon O’Leary and Loretta Bresciani from Cancer Research