Friday, 31 May 2013

Is the problem fundraising - or planning?

Fundraising: the missing partner in your planning process
Recently, I wrote about private funding as a strategic lever for public funding. This is highly relevant for the higher education sector, but not so relevant to the voluntary sector.  Right?

Wrong.

Far too often voluntary sector organisations think about private philanthropy as money that fills in the gaps and keeps the lights switched on. Unrestricted is the name of the game.

The consequence of this is that private money - philanthropic money - is seen as a poor cousin and its true power as a strategic force is underplayed. There is a chronic fear of being donor-led when what is needed is

Thursday, 30 May 2013

Learning to be a strategy super-hero

Mask optional
Since I have started my new job it’s been non-blooming-stop. The combination of learning about a new sector and the gap between fundraisers has meant it’s been all about hitting the ground running and cracking on.

I am a fan of cracking on. Too often there is too much talk, not enough action. You cannot raise money without action.

But (yes there is a but) the downside of going at 100 miles an hour, is that all too often you don’t always know exactly where you’re going, or whether that place is even the one you want to get to.

So, with that in mind, I've been working on a strategy. Now luckily for me, fellow Collectivist Margaret is a strategy super-hero, so she’s offered me the benefit of her wisdom.


So, if you need to step back and take a look at your fundraising, maybe spending some time thinking about your strategy will help you find the right way.

Here are my tips on Strategy Writing for your organisation

Monday, 27 May 2013

Fundraising isn't just Fundraising. Fact.

Built in 2007, like many University buildings Edinburgh's Informatics
Forum was funded from private and public sources. 
Major gifts are worth more than their apparent monetary value.  So is any philanthropic funding. Fact.

This simple truth is attractive to donors. Fact.

When I write this, I’m not talking about fact that a philanthropic donation is made by donor who believes in what you’re doing and is thus an advocate for your work though this is also true.  

I’m not even talking about the fact that having multiple income streams de-risks your financial future, though this is something I firmly believe in.

I’m talking about the strategic value of private donations.