“Thought will spread across the world with the rapidity of light, instantly conceived, instantly written, instantly understood. It will blanket the earth from one pole to the other—sudden, instantaneous, burning with the fervour of the soul from which it burst forth.”
Alphonse de Lamartine
French poet and politician, Alphonse de Lamartine, wrote these words in 1831 to describe the emergence of the daily newspaper. Anyone would think that these words describe the present online media environment with its feeds, streams, texts and tweets. We live in a world where we have everything at our finger-tips. We want information and we’re not willing to wait for it.
Sometimes when we're in our fundraising bubble, we want gifts in, targets met, memorandums of understanding signed but we have to keep our donors' needs in the forefront of our minds.