How
do you retain your donors? … A whistle-stop tour…
Stewardship is based on the
realisation that there is a life cycle to giving and giving is a habit.
If donors are stewarded well
they give repeatedly. Whereas some, not many, are wary of recognition,
everybody appreciates acknowledgment and thanks. This should not be regarded as
a chore.
Remember that first
impressions last and this is a way that you can be better than other
organisations. It is part of the process of moving from monologue to dialogue
with a donor and is an opportunity to integrate your brand values into the
communication.
Neglect of stewardship is the
foremost cause of donor drop-off in non-profit organisations. People who give
their money and then feel ignored will find another organisation where they feel
appreciated and involved. Use stewardship as an opportunity to build a deep and
meaningful relationship with your donor.
Remember – every gift is a
down payment on the next gift.
Tweet me the clever ideas your organisation does in order to retain donors.
Niamh,
@niamhini
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